Become a partner New Blog Post How to Customize Shopify Email Notifications for Clients Customizing emails can be a frequent request from clients who are looking to optimize their communications with customers, and are one of the easiest methods to personalize a Shopify store. Carefully designed emails are a powerful tool for communication, enabling clients to add a personal touch at different points of the purchase journey. By upselling a client on bespoke emails, you can add extra value to your project, in addition to developing custom themes. In this article, you'll learn: Why customized emails are important for your client's brand. How to add conditional content to emails using Liquid operators. How to apply discount codes to abandoned checkout emails. More   More   MAY 7-9, TORONTO Guarantee your spot at Unite 2018   Buy your tickets   Unsubscribe © Shopify Partners 150 Elgin Street, Ottawa ON, K2P 1L4