Become a partner New Blog Post The Smart Content Marketing Funnel - A Guide on Matching Content Types to the Customer Buying Stage The content marketing formula is clear: without content (or with poor content), there is no audience, and with no audience, there is no one to promote and sell to. This article uses real-world examples and actionable tips to map the customer journey through the smart content marketing funnel — from defining it, to diving deeper into the psychology behind it. In this article, we'll cover: What a smart content marketing funnel is. The psychology of a content marketing funnel. How to implement a smart marketing funnel, including examples. More   More   MAY 7-9, TORONTO Guarantee your spot at Unite 2018   Buy your tickets   Unsubscribe © Shopify Partners 150 Elgin Street, Ottawa ON, K2P 1L4