Become a partner New Blog Post Understanding the Perceptual Set Theory and How it Influences Your Web Design When designing websites, it's important to remember that not everyone responds to messages in the same way. Thankfully, you can use the Perceptual Set theory to help influence the way your messages are perceived by users. In this article, you'll learn: What the Perceptual Set theory is Three ways to use the Perceptual Set theory to increase conversions How the Perceptual Set theory can reduce cognitive load for users, and why this is vital More   More   Introducing Shopify Partner Perks Access exclusive deals on the tools you need to accelerate your business   Learn more   Unsubscribe © Shopify Partners 150 Elgin Street, Ottawa ON, K2P 1L4