Become a partner New Blog Post Working with Product Variants When Building a Shopify Theme One of the most crucial elements of any ecommerce site is the product page. With careful use of Liquid, developers can use deep-links to automatically select particular variants on a product page. This allows clients to highlight key variants and minimize the number of mouse clicks their customers need to make during the sales flow. In this article we'll cover: How deep-linking works on Shopify How variants can be pre-selected on product pages How the cart page can be updated to show variant images More   More   Introducing Shopify Partner Perks Access exclusive deals on the tools you need to accelerate your business   Learn more   Unsubscribe © Shopify Partners 150 Elgin Street, Ottawa ON, K2P 1L4