Become a partner New Blog Post Designing for the Next Billion Users Around 40 percent of the world's population now have access to the internet. Increasingly, however, new users come online using a mobile phone only, especially in emerging markets. This means we need to optimize our websites and apps for mobile. We talked to Rachel Simpson, senior designer on Google's Chrome UX team, to find out more. In this article, we'll cover: Why designing for emerging markets is so important and how to do it with empathy The three key barriers to accessing the internet 5 conference talks and resources about the next billion More   More   Introducing Shopify Partner Perks Access exclusive deals on the tools you need to accelerate your business   Learn more   Unsubscribe © Shopify Partners 150 Elgin Street, Ottawa ON, K2P 1L4