Become a partner New Blog Post Using CSS Animations to Guide a Better Ecommerce Experience For many, animation on websites equals distraction. Flashing ads, GIFs, and unnecessary motion can be overwhelming and discourage users from staying onsite. Yet animation done with the proper amount of restraint can actually help improve the user experience. In this article, you'll learn: About the science of understanding Strategies to reduce cognitive load How to use animation to help the user More   More   Thousands of royalty free stock photos for your next project   Browse photos   Unsubscribe © Shopify Partners 150 Elgin Street, Ottawa ON, K2P 1L4