Your Guide to Ecommerce Microsites: How, When, and Why to Build Them

What happens when a company wants to launch experiments? What if they want to try a new look and feel, or experiment with a vertical they've never previously tried?

Enter microsites — a single landing page, or a small cluster of pages, that live entirely outside of the brand's core domain.

In this article, we'll cover:

Case studies from Shopify Partners who have launched microsites with major brands.
The difference between microsites and landing pages.
Microsite best practices and how to achieve specific goals.