Become a partner New Blog Post How to Craft the Best 404 Pages for your Clients Whether by user-error or broken links, it's inevitable that visitors to a client's store will occasionally land on a 404 error page. These pages can be an opportunity to provide support with an on-brand message, and some of the best 404 pages combine humour with good UX to create memorable experiences. Website developers should be mindful of this when creating custom themes for clients, and including user-friendly, appropriate, and well designed 404 error pages is important for reducing customer effort. In this article, you'll learn: Why a well-designed 404 page is essential for websites. How to create an alternative layout file for a 404 page template. How to add search bars and call-to-action buttons to 404 error pages. More   More   MAY 7-9, TORONTO Guarantee your spot at Unite 2018   Buy your tickets   Unsubscribe © Shopify Partners 150 Elgin Street, Ottawa ON, K2P 1L4