Become a partner New Blog Post Using Placeholder Images for Products with the placeholder_svg_tag filter When beginning to build a theme or prototype, many developers use some form of placeholder text or image. This is usually because we want and need our websites to feel real, authentic, and similar to the final product. The `placeholder_svg_tag` filter gives developers the power to take advantage of SVG placeholder illustrations in their Liquid templates. In this article you will learn: The benefits of using placeholder images when you have missing content How to use the placeholder_svg_tag filter How to add custom classes to a Shopify SVG placeholder, and best practices for class naming More   More   Introducing Shopify Partner Perks Access exclusive deals on the tools you need to accelerate your business   Learn more   Unsubscribe © Shopify Partners 150 Elgin Street, Ottawa ON, K2P 1L4