Card Sorting: Learn More About Your Users and Create Better Products

To design products with excellent UX, you need to understand how your users think and organize information. Yet, when it comes to organizing content in our own products, all too often, we structure information based on what we think is optimal for our users, and not what our users think makes sense to them. Card sorting is a technique that helps product teams discover how their users understand and categorize information. In this article, you'll learn about the different types of card sorting and 11 best practices for running card sorting sessions.