To our Shopify Partner community, Earlier this month, we updated our Shopify API License and Terms of Use. One of the changes we made requires partners to sync customer data they’ve acquired through Shopify channels back to Shopify merchants. This change ensures that our merchants have accurate and complete insight into their customers so they can run their businesses effectively. Here’s why this is important: if an app knows of an updated customer address but doesn’t sync it back, the merchant could ship an order to the wrong place. To give another example, if your app sends emails and a customer unsubscribes from those messages, you need to update the customer record in Shopify to make sure other apps don’t email this customer with more promotions. This is crucial because in some parts of the world it’s illegal to ignore unsubscribe requests. This new requirement was designed to help merchants solve for these data accuracy issues, issues we believe our partners also care deeply about. It’s hard and subtle to build an open platform like Shopify. Many previous attempts at platform-building in our industry failed because data ended up in many silos and apps didn’t work together for merchants. This is what we’re trying to prevent. After hearing feedback from our community, we realized our new terms didn’t clearly represent the use cases they were intended to solve. We apologize for the lack of clarity and precision here. We have clarified the language in our API Terms of Use to explain more clearly what we mean by customer data. If you have any questions, take a look at the full update in our API Terms of Use, read our Community post, or contact us any time. Thanks, Brandon Chu
GM of Platform | 
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