Understanding hreflang Tags for Multilingual Stores

As websites grow, we look for more ways to increase a site's visibility to users in multiple countries. One way of doing this is considering what languages a store is offered in, as well as how to best localize content for customers.

The hreflang attribute helps websites to show search engines the relationship between web pages in alternate languages or region-specific pages.

In this article you will learn:

What hreflang is, how to structure hreflang tags, and where to place them
What localization looks like
Common mistakes that are made when implementing hreflang for multilingual sites