Friday 30 November 2018

Developer Digest: November 30, 2018

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Developer Digest: November 30, 2018

Welcome to the December edition of Developer Digest, your guide to all the changes and updates that affect you as a Shopify app developer. In this edition, we look at updates to Shopify App Store functionalities, new opportunities for you as a developer, and API updates impacting your work.

Thursday 29 November 2018

How to Optimize Popups on Your Clients’ Stores

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How to Optimize Popups on Your Clients' Stores

Popups are a powerful tool you can leverage to improve conversion on your clients' stores—but you have to know how to use them properly. Learn how to optimize different types of popups to boost your clients' businesses.

Wednesday 28 November 2018

How to Use White Space in Your Mobile Designs

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How to Use White Space in Your Mobile Designs

White space is an important aspect of design—it helps connect everything to create compelling landing pages. It is equally important in mobile designs. In this article, we look at the role white space plays in design, and how to optimize it for mobile.

Tuesday 27 November 2018

What Are the Most Important Website Metrics You Should Track?

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What Are the Most Important Website Metrics You Should Track?

Having a way to measure the performance of a website is fundamental to its success. It focuses the work you are doing on projects that create a tangible return on investment. Learn to outline company objectives with the appropriate key performance indicators: trackability, usability, and conversion.

Friday 23 November 2018

Leading Successful Discovery Sessions: Set the Stage for Client Projects

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Leading Successful Discovery Sessions: Set the Stage for Client Projects

Discovery sessions are a series of meetings that help uncover the needs of your client before projects begin. They allow stakeholders to define the value, goals, and success factors—and are key to the successful completion of any project. In this article, you will learn how to structure your discovery sessions, how to engage your clients during the discovery stage, where to find exercises and resources to get you started, and more.

Thursday 22 November 2018

How to Create a Customizable Logo Bar Section

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How to Create a Customizable Logo Bar Section

Very often clients will want to highlight the businesses that they deal with, to assert themselves as a trustworthy and in-demand company. One of the easiest ways to achieve this effect is with the use of a logo bar on their website. In this article, you will learn why logos are important for demonstrating social proof, how to add an image picker to a dynamic section, how to use Liquid to manage style settings from the Theme Editor, and more.

Wednesday 21 November 2018

Symmetry vs. Asymmetry in Layout Design

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Symmetry vs. Asymmetry in Layout Design

Knowing when to use asymmetry and symmetry in layout design is a powerful skill set. Both approaches evoke different feelings from the user and can make or break a design. Learning how to combine the two helps create designs that are unique and memorable to viewers.

In this article, we cover: 

  • How asymmetry and symmetry work for design
  • Website examples for asymmetry and symmetry design
  • Tips and techniques for best practices in layout design 

Tuesday 20 November 2018

Affiliates 101: What is the Shopify Affiliate Program and How Can You Successfully Apply

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Affiliates 101: What is the Shopify Affiliate Program and How Can You Successfully Apply

Affiliate marketing is a buzzword that seems to be everywhere—from Instagram sponsored #ads to your favorite blogs. But affiliate marketing isn't limited to celebrities and those with millions of followers—there's plenty of opportunity for you to get involved with Shopify's Affiliate Program.

In this article, we cover: 

  • The ins and outs of the Shopify Affiliate Program
  • What we're looking for in an applicant
  • Current successful Shopify Affiliates

Friday 16 November 2018

What’s New: November 16th, 2018

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What's New: November 16th, 2018

what's new november 2018

In this edition of What's New at Shopify, we walk you through all the updates that will help you guide your clients through the busiest time of year.

In this article, you will learn:

  • All about platform updates, merchant improvements, international updates, and tools to get your clients ready for the holiday season
  • New languages capabilities in Shopify Mobile and the wholesale channel
  • Shopify Payments Spain
  • Improvements to discounts, checkout, and return labels
  • And much more!

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Thursday 15 November 2018

Understanding hreflang Tags for Multilingual Stores

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Understanding hreflang Tags for Multilingual Stores

hreflang tags for multilingual stores

As websites grow, we look for more ways to increase a site's visibility to users in multiple countries. One way of doing this is considering what languages a store is offered in, as well as how to best localize content for customers.

The hreflang attribute helps websites to show search engines the relationship between web pages in alternate languages or region-specific pages.

In this article you will learn:

  • What hreflang is, how to structure hreflang tags, and where to place them
  • What localization looks like
  • Common mistakes that are made when implementing hreflang for multilingual sites

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