Become a partner New Blog Post Canonical URLs: What Are They and Why Are They Important? SEO is important for every website, and an online store is no exception. Using canonical URLs can help to better inform search engines which URLs have identical or highly similar content. In this article you will learn: What a canonical URL is. Why canonical URLs matter. How the `canonical_url` object works. Best practices, and things to keep in mind when using canonical URLs. More   More   Thousands of royalty free stock photos for your next project   Browse photos   Unsubscribe © Shopify Partners 150 Elgin Street, Ottawa ON, K2P 1L4