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🎯 How to find your niche (and why it matters)

What's inside:

How to find your niche in 8 steps.

Niche markets you should explore.

These businesses tapped into a growing sport.

How to find your niche

The best businesses don't try to serve everyone. Instead, they target a specific group of potential customers. Our step-by-step guide walks you through how to spot a niche that matches your interests, has real demand, and gives you room to stand out.

Find your niche

11 niche markets to explore in 2026

Not sure where to start? This list breaks down 11 niche markets with opportunities for innovation and real examples of brands already thriving in each one. Use it for sparking ideas or validating a hunch.

Get the list

Pickleball brands are popping up for a reason

Pickleball—a racquet sport that has exploded in popularity in recent years—is a perfect example of a niche ripe for new businesses. Founders have taken their love for the game to a new level, starting businesses inspired by the communities they've formed and the gaps they've spotted while playing.

Read how they built their brands

Start your business today

Sign up for Shopify's free trial to access all the tools and services you need to start, run, and grow your business.

Start for free

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Ot‍tawa ON, K2P 2L8

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🎨 Start a brand people remember

What's inside:

How branding can save a business.

Tips for building a brand.

How to come up with a great brand name.

Iconic branding saved Beautyblender

Founder Rea Ann Silva was denied a patent for the Beautyblender, her revolutionary, egg-shaped makeup sponge. So she built something even more powerful: a brand based on her story and experience as a makeup artist that now sells a product every 12 seconds.

Learn from her story

Build your brand in 7 steps

Your brand is more than a logo. It's how people feel when they interact with your business. This guide walks you through defining your values, finding your voice, and creating a visual identity that connects with your audience.

Start building

Find your brand name

The right name can set the tone for everything that follows. This guide walks you through brainstorming techniques to find a business name that sticks.

See the tactics

Start your business today

Sign up for Shopify's free trial to access all the tools and services you need to start, run, and grow your business.

Start for free

© Shopify, 15‍1 O'Con‍nor Str‍eet, Gro‍und fl‍oor,
Ot‍tawa ON, K2P 2L8

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🗓️ The ecommerce trends you cared about most in 2024

December 17, 2024

Thanks for reading

We're closing out 2024 with a look at the articles, videos, and podcast interviews you turned to the most. Whether you're a seasoned entrepreneur or still on the hunt for your first business idea, we hope Talking Shop has been a helpful resource for you.

When you next hear from us in January, we'll be focusing on helping you get your new ideas off the ground, with plenty of advice and inspiration from Shopify merchants who were once in your shoes.

THE BORING EDITION

💻 150+ updates. Nothing new, everything improved.

The latest updates coming to Shopify are all about smoothing out rough edges so businesses can focus on what matters most: growing sales, satisfying customers, and fostering innovation.

Learn about the key updates