| New Partner Blog Post When designing products, our ultimate goal should be to provide the best user experience possible. This becomes more difficult as products get more complex. Information architecture is what helps us navigate the information, content, and functionality of an interface, ensuring that information and services are easily accessible. In this article, we'll define what information architecture is, describe why it's essential in product design, and share techniques on how to structure information to maximize user experience. | | | | | |