Wednesday 28 February 2018

4 Common SEO Myths and Tips to Avoid Them

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4 Common SEO Myths and Tips to Avoid Them

seo myths

Some people think search engine optimization (SEO) is based on magical, hard-to-understand algorithms. They think the only way to succeed in SEO is to either hire an agency to do it for them, or to use black-hat methods like keyword stuffing, scraping, or cloaking.

With this in mind, we have selected the top four SEO myths that tend to trip marketers up. In this article, you'll learn:

  • How to improve your search engine ranking using content, keywords, collaborations, and domain names
  • Why building an optimization process that works for the long-term is essential
  • The importance of providing value to your target audience

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Tuesday 27 February 2018

[Free Webinar] Creating Accessible React Apps

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[Free Webinar] Creating Accessible React Apps

creating accessible react apps

React is a great framework for creating reusable, modular components that can be shared among projects.

On Thursday, March 15 at 1:00pm EST (10:00am PST/6:00pm UTC), we'll host a free one-hour webinar with FED and Accessibility Advocate Scott Vinkle. You'll learn how to accomplish the following techniques and why they are so important for your apps:

  • Set the page title
  • Create a live announcement component
  • Manage keyboard focus
  • Use React's accessibility linter
  • Ensure valid HTML in components

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If you can’t make the live event, don’t worry! We’ll send a recording to all registrants. All you need to do is click the link below and you'll be registered for the webinar — it's as simple as that.

Thursday 22 February 2018

9 Web Design Conferences to Supercharge Your 2018

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9 Web Design Conferences to Supercharge Your 2018

design conferences 2018

There's a benefit to attending design conferences that goes beyond the morning keynote, subpar coffee, and animated slide decks. Interactions with people who share your passion can have the most incredible and lasting effect on your motivation.

Here's a brief round up of nine events recommended to help boost your ambition, networks, and expertise, give you that all important reboot, and help you remember why you got into this gig in the first place.

In this article, we'll look at:

  • Nine global events in the creative and design industries.
  • The focus and benefits of each conference.
  • How these events can give you a good dose of motivation.

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On the Edge of Ecommerce: How Mote Found Success with Shopify

on the edge of commerce

Sara Mote doesn't consider herself an entrepreneur, so much as a pioneer in a new art form.

"There's a function to what we build, but eventually web design could become just as valid a fine art as sculpture," she muses. "I believe in something greater than what we can really imagine right now."

Read on to see how Sara scaled her business as a Shopify Partner.

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Tuesday 20 February 2018

UI of the Future: The Basic Principles of Conversational User Interfaces

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UI of the Future: The Basic Principles of Conversational User Interfaces

conversational user interfaces

In part one of this two-part series, we looked at how conversational interfaces are changing the way people interact with systems. Today, we will take a look at what considerations are important for you when designing a successful conversational interface.

In this article, you'll learn:

  • What kind of questions to ask yourself while building an interface.
  • How to give your interface personality.
  • How to make your interface easier for users to understand.

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Friday 16 February 2018

How to Generate a Shopify Access Token

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How to Generate a Shopify Access Token

shopify api token

As a developer working on Shopify apps, you'll need to use Shopify's API at some point. The API allows you to do things like download a shop's product inventory or modify the shop's theme. This step-by-step guide will help you get started with Shopify's API.

In this article, you'll learn:

  • What shop info you'll need to get started.
  • How to get your access code and exchange it for a shop token.
  • How to make API calls.

 

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Thursday 15 February 2018

Announcing the Shopify Unite Fund 2018

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Announcing the Shopify Unite Fund 2018

shopify unite fund 2018

We're thrilled to announce that the Shopify Unite Fund is back and bigger than ever! This year, we'll select 10 recipients to receive airfare, accommodations, and a ticket to attend Unite in Toronto from May 7-9, 2018. 

If you identify as a member of an underrepresented group within the tech community (woman, person of color, LGBTQ, or any way in which you identify as underrepresented), we want to hear your voice.

In this article, you'll learn:

  • How to apply for the Unite Fund 2018.
  • What we're looking for in Unite Fund recipients.
  • How last year's recipients capitalized on their Unite experiences.

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Wednesday 14 February 2018

10 Ways to Improve User Engagement for Your App This Valentine's Day

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10 Ways to Improve User Engagement for Your App This Valentine's Day

user engagement

In an ideal world, you could send flowers or cards to all the merchants who have been going steady using your app, but we know this isn't very feasible for most app developers.

Instead, we've compiled some simple ideas for acts that can bring a smile to merchants' faces, and in turn help increase user loyalty to your app.

In this article, we'll cover:

  • How to add festive cheer to your app experience.
  • Practical gifts to your users including special insights and resource lists.
  • Why getting merchants involved in product improvements increases loyalty.

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