Wednesday, 31 January 2018

How to Add CSS Text Animation to Custom Themes

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How to Add CSS Text Animation to Custom Themes

text animation css

Adding animation to websites is a great way to increase visitor engagement, emphasize a client's brand, and improve the usability of a website. Many developers have turned to CSS animation effects to make store touchpoints, like buttons and links, more interactive without overly affecting page loading time.

In this article, you'll learn:

  • How to create a responsive call-to-action button.
  • How to use CSS to animate your navigation links.
  • How to customize a scrolling text section.

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Tuesday, 30 January 2018

What is Inbound Marketing and How to Do It

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What is Inbound Marketing and How to Do It

what is inbound marketing

A well-meaning attempt at inbound marketing often amounts to somebody simply knocking out a few blog posts that don't end up generating much in the way of either traffic or leads.

This usually comes down to a fundamental lack of understanding of what inbound marketing is, and how to go about doing it. So, we've compiled a list of tips on how to create a successful inbound campaign.

In this article we'll cover:

  • How to do keyword research that supports your inbound marketing efforts.
  • Why you need a sales funnel for all of your inbound leads.
  • The importance of analyzing and optimizing all of your content

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Friday, 26 January 2018

How to Find a Mentor and Build a Strong Relationship

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How to Find a Mentor and Build a Strong Relationship

how to find a mentor

Mentors are an important part of your ongoing professional development. They can give you important feedback to help you grow and improve in your career.

In this article, you'll learn:

  • How to find a mentor.
  • What to look for in a potential mentor.
  • How to set up your mentor relationship for success. 

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Thursday, 25 January 2018

[Free Webinar] Prosper: How Getting Rejected From the Shopify Theme Store Inspired Our Best Work

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[Free Webinar] Prosper: How Getting Rejected From the Shopify Theme Store Inspired Our Best Work

shopify emma palm

In this free webinar hosted by Shopify Partners, Pixel Union's Emma Palm will discuss how getting rejected from the Shopify Theme Store inspired her team's best work. Emma will explore her team's market-driven theme design process, and show why empathy is their greatest asset.

In this webinar, you'll learn:

  • How to play an active Partner role, and make yourself instrumental in the evolution of the Shopify platform.
  • Why resources spent on research, market analysis, and user feedback are never misspent.
  • How important it is to put yourself in your client's shoes.
  • How to develop a theme that solves a client's problem.

More

If you can’t make the live event, don’t worry! We’ll send a recording to all registrants. All you need to do is click the link below and you'll be registered for the webinar — it's as simple as that.

Wednesday, 24 January 2018

5 Essential Freelancer Tools for 2018

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5 Essential Freelancer Tools for 2018

freelancer tools

Freelancing requires you to do a lot more than design and development. You will face a mountain of admin and the never-ending struggle of bringing in the next project, not to mention keeping clients happy.

Fortunately, there's no need to panic. There are lots of great freelancer tools to help you manage your workload.

In this article, we'll cover:

  • Five great freelancer tools to help you deal with admin and sales work.
  • Why freelancer tools are essential to your success.
  • How using these tools will make you as efficient as possible.

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Tuesday, 23 January 2018

The Power of Community: How Business Networking Can Nurture Your Growth

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The Power of Community: How Business Networking Can Nurture Your Growth

business networking

Some of the greatest potential opportunities for growing your business can stem from finding time to step out of the weeds of your day-to-day, and joining a community of peers.

In this article, we'll show you how viewing community as part of your growth strategy will:

  • Help you increase referrals.
  • Establish thought leadership.
  • Gain insights on key business challenges.

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Friday, 19 January 2018

Friday Inspiration: 9 Visually Compelling Ways to Feature Products

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Friday Inspiration: 9 Visually Compelling Ways to Feature Products

feature products

Products are the backbone of most ecommerce sites, heavily tied to a merchant's branding and design. When working with a client, leveraging their products in different ways can help engage and delight potential buyers.

In this article, you'll learn:

  • Examples of creative ways to feature products online.
  • How to leverage convincing product visuals, interactive product shots, and user generated content.
  • Why creative product visuals are important to an ecommerce store's success.

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Thursday, 18 January 2018

4 Must-Read Shopify Docs to Maximize your Success on the Shopify App Store

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4 Must-Read Shopify Docs to Maximize your Success on the Shopify App Store

shopify app store

Proper marketing of your Shopify app is crucial to its success. However, when looking at all the different marketing channels and marketing tactics, it can be tough to know where to begin. To help guide you down a path of app marketing success, our Shopify App Store Team recently launched new documentation that cover marketing topics. To highlight and expand on what's covered in these docs, we've outlined what you should read first, and what to keep top of mind when launching a brand new app.

In this article you'll learn:

  • How to optimize your app listing to encourage merchants to try your app.
  • How to get featured on the Shopify App Store.
  • Traditional marketing tactics that other app developers have found success with.

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